—Associate Creative Director
IMA-HOME ︎︎︎


—Experience 

IMA-HOME, Droga5, Grey, JWT, Leo Burnett, McCann, PCA, TBWA, VCCP
—Recent clients

Belstaff, Berghaus, Bose, Braun, Coca-Cola, Creative Circle, Ellesse, Helly Hansen, Lacoste, Lucozade, Marks & Spencer, Pantene, Samsung, Sony, Tate, United Nations, Vodafone, Volvo, Zalando
—Selected awards

Cannes Lions
1 x Gold, 3 x Silver, 3 x Bronze & 14 x Shortlist, D&AD 2 x Graphite Pencils & 3 x Shortlist, Creative Circle 1 x Gold, 1 x Silver, 2 x Bronze, Campaign Big 1 x Grand Prix, 1 x Gold & 1 x Shortlist, Drum 1 x Gold, DADI 1 x Chairman’s Award, 2 x Gold

Creative Circle 
—Awards Annual



Books are rectangular, because of course they are. But you have to be a bit different to both make an impact and convey Creative Circle’s slant on creativity – ‘if you don’t fit in, you stand out.’

We wanted to create an object awkward to hold, use or store but too beautiful to throw away. And because they’re the best type of client they said sure, knock yourselves out.

Shortlisted at Cannes, D&AD and Creative Circle for book design. Twice lost to a book designed to stop a bullet which seems fair enough really.

Client – Creative Circle
Agency – Grey London


Braun
—Essential Identity


Despite owning a unique design language, modern Braun looked like everyone else. We needed a look and feel that successfully bridged the past and the present. Clean and simple branding paired with abstract geometry pilfered from an iconic catalogue of work that helped shape 20th century industrial design. Good design is as little as possible and all that.

Client – Braun
Agency – Grey London
Photography – Matt Holyoak


Amplifund
—It Can, It Does, It Will
Being the helpful types we are, we had another go at making the world a bit more pleasant for everyone. Centred around three phrases, ‘it can happen,’ ‘it does happen,’ and ‘it will happen,’ we used the experiences of real people to challenge misconceptions about and empower the voices of the LGBT+ community in more challenging global environments. Shortlisted at Campaign Big awards for print.

Client – Gay Times x Amplifund
Agency – Grey London


United Nations
—The People’s Seat



How do you attempt to save the world from your desks in Hatton Garden? You ring Sir David Attenborough.

At the UN Climate Change Conference, the most important decision in our planet’s history was to be made. So we created a new seat at the UN, to give everyone a say on this all-important issue – The People’s Seat. Sir David Attenborough shaped the people’s hopes, fears and ideas into a landmark speech heard by 1.2 billion people. Yes, billion. But most importantly, the politicians listened, signing a historic agreement on how to fight climate change.

Gold at Cannes, Graphite at D&AD and a Grand Prix at Campaign Big. But obviously, saving the world was the biggest prize of all.

Client – United Nations
Agency – Grey London